When it comes to mailing lists, size doesn’t matter. What does matter is the quality of your subscribers and how they respond to you. High quality subscribers want your information, look forward to your emails, stay with you long-term and act on your offers and recommendations.
While your long-term goal may be to build a large list, it’s important that you focus on building it with responsive subscribers because responsive subscribers equal more sales.
If you’ve been stressing about building your subscriber numbers, checking weekly to see how many new sign-ups you have, purchasing lists or working your tail off to build your numbers, STOP! Large mailing lists filled with people who are not truly interested in what you have to say and that do not buy are worthless.
Switch your focus to finding out the value of your subscribers, or how much money you make in relation to the number of subscribers you have. Clean up your list and if necessary, divide it into smaller lists with a more narrow focus. Determine what your subscribers respond to most and give them more of it. If you give them high quality content and high quality product recommendations, you will see much bigger sales. As you watch your numbers, you most likely find that a list of 1,000 responsive subscribers will generate more sales than a list of 5,000 unresponsive subscribers.
High quality mailing lists are the basis for any successful marketing campaign. Your content and promotions will only be successful if your subscribers are interested in what you have to say. So concentrate your efforts on quality – quality subscribers, quality content and quality product recommendations.
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