Lesson 1

Lesson 1

When it comes to properly harnessing the power of the internet, most companies and business professionals go about it all wrong. Specifically, most businesses put up a basic website and consider their work done. This common approach does not even begin to utilize the immense power of the internet, within the context of bringing in new customers and maximizing your profit potential.

One of the most powerful ways of attracting new customers and maximizing the lifetime value of each customer is to build an email list. An email list will enable you to send out special offers and communicate with your customers on an ongoing basis.

There is an incredibly inexpensive tool that can automate the entire process of sending out emails to your customers and people who have requested to receive emails from your company. The tool that automates this entire process is known as an “autoresponder”. While it may have a funny-sounding name, an autoresponder has the power to generate revenue for your business, each time you send out an email to the people on your autoresponder’s email list.

In a nutshell, autoresponders collect the email addresses of people who would like to receive your emails, they send emails to everyone on your list or to “sub-lists” that you can choose to create within your autoresponder (e.g. customer lists, prospect lists, etc.), and they automatically remove people from your e-mail list if they choose to unsubscribe or “opt-out” of receiving future messages from you.
Marketing professionals and experienced business owners commonly use the phrase “the money’s in the list”. This expression applies to online businesses as well as offline businesses. As you may have guessed, this common expression refers to the fact that a company’s profitability is often directly tied to their email list of customers and prospects. Conversely, businesses that do not communicate with their customers and prospects, through autoresponders, are leaving an enormous amount of profit on the table for their competitors.

It’s absolutely vital to understand that the majority of people who reach your website are not going to do business with you the first time they visit your site. In fact, the majority of people will click away from your site, never to return again. Without offering your website visitors the ability to receive relevant emails and offers from your company, the people who visit your site and click away will be of no monetary value to your company. On the other hand, if someone who visits your site doesn’t purchase anything when they’re at your website, but they do enter their email address, to join your list, you now have the ability to email them special offers, which they might be interested in at some future point. In realizing that most people do not make a purchase the first time they visit a website or the first time they are exposed to your company’s products and services, it becomes apparent as to why it’s crucial to invite people to join your company’s email list.

It should also be noted that having an email list of your company’s customers and prospects is considered to be an extremely valuable asset. If the time were to ever come, when you were to sell your business or simply have your business appraised, your company’s customer and prospect list(s) would definitely increase the overall value of your company. Savvy business owners and marketers understand that a customer list, and even a targeted prospect list, is basically the equivalent of having your own money machine, which can generate revenue whenever you sound out an email. Whether you have any plans to sell your business in the future or not, it simply makes good business sense to enable yourself to generate revenue, each time you decide to send out an email to the people on your list.

Autoresponders are, in our opinion, the most cost-effective way to communicate with your customers on an ongoing basis. From a cost standpoint, you’d be hard pressed to find another marketing tool or advertising method that allows you to communicate with your customers and prospects, on an unlimited basis, for such a low cost.

In our opinion, the best autoresponder for small-to-medium sized businesses is [AFFILIATE LINK TO AUTORESPONDER COMPANY YOU’RE RECOMMEDING].

The ability to reach your customers and prospects, on an unlimited basis, for such a low cost, is critical for businesses that wish to retain or grow their market share.

In the next lesson, we will be going over exactly how to use your autoresponder to its fullest potential, to maximize profits. In the meantime, though, we highly encourage you to sign up for GetResponse by CLICKING HERE.

There are a few simple sign-up steps when you set up your autoresponder. To ensure that you’re able to implement the steps we will be teaching you in the next lesson, we strongly recommend getting those sign-up steps completed now.

Also, please keep in mind that we will be showing you some incredible ways to attract new customers, in many of the upcoming lessons. In order to realize the full potential of many of the methods that we’re going to reveal to you, it’s ideal to have a way to obtain your customers’ and prospects’ email addresses. Otherwise, you will only be gaining a small fraction of the benefits that you could realize, with the ability to collect the email addresses of people who are interested in your company’s products and services.

We look forward to teaching you how to fully harness the power of autoresponders in the next lesson. See you then!