Subject lines are the single most important sentence in emails. The more enticing it is, the more people will open your message and the better your chances of making a sale. Subject lines don’t have to be long; they just have to be attention-grabbing. Here are a few ways to improve your subject lines.
Personalize it. When possible, use your subscriber’s name in the subject. While some people may not like this idea, it has been split tested time and again by marketers. The general consensus is that subjects with a person’s name it has a higher open rate than the same exact subject line without the name.
Keep it short. Email service providers typically have a cut-off threshold on their subject lines, meaning if your subject is too long, it will be chopped off. As a rule of thumb, try to keep your subject lines to 50 characters or less to keep them from getting chopped.
Give them a reason to open. Magazines have tested this extensively. Headlines that imply a benefit work better than those that are shocking, only interesting or that engender curiosity but don’t imply a benefit. Always, always tell people what they’ll get by opening your email.
Create a sense of urgency. When readers see that your message is time-sensitive, they’re more likely to open the message immediately, read it and take action. Be sure to use genuine scarcity. Don’t lie just to get the message opened as you’ll quickly lose credibility with your readers.
As we’ve said time and again, split test. People respond to different things so split test your messages using two or three different subject lines to learn what works best with your audience.
Put some time and effort into your subject lines while using these tips as a guideline. Before you know it, you’ll be creating enticing subject lines on the fly.